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O2 Taps Placecast For Location Based SMS Marketing Campaigns

Placecast is announcing a fairly significant partnership with European carrier O2 to enable geo-fence marketing campaigns for a number of brands for the carrier’s users. Via, O2 More, an opt-in...

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AT&T Taps Placecast For Location-Based Shopping Alerts

AT&T is betting big on location-based shopping alerts through a partnership with Placecast. AT&T is debuting a branded ShopAlerts service, which will deliver special offers and discounts to...

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